![]() In a promotional video the company explains that by “using various sources of data, 360-degree images, and community snaps – we are able to build up a digital representation of the physical world.”Īs the tool progresses, there will undoubtedly be potential for brands to get involved, particularly tourism or travel brands that want to capitalise on the renewed consumer desire for exploration and adventure.Īsos is no stranger to mobile innovation, having previously integrated visual search into its highly usable mobile app. ‘City Painter’ is the first major example of Local Lenses – Snap’s ambition to create a shared virtual world by mapping major landmarks. One of the most unique aspects of ‘City Painter’ is that it is a shared augmented reality experience, meaning any changes that a person makes is seen in real-time by others using it. The AR tool enables users to virtually spray paint above the street’s shops, decorating them with pre-created murals. In October 2020, Snap unveiled ‘City Painter’ in London’s Carnaby Street. Despite not being visible to customers, Walmart says that “regardless, it’s the customer who will benefit”, with the technology ultimately helping to enhance the customer experience by putting more products on shelves, faster than before. This is one example of augmented reality being used to enhance internal processes, effectively creating a more seamless and faster workflow. ![]() ![]() The app uses augmented reality to do so, allowing employees to hold up a handheld device (which will then highlight the boxes ready to go), rather than scanning each individual box. In October 2020, Walmart announced that it would be turning four of its physical retail stores into ‘test stores’ for the purpose of trying out new technology (with the aim of enhancing all stores to become both physical shopping destinations and online fulfilment centres).Īn important element of these stores is inventory control, with one test involving an app that is designed to speed up the time it takes to transport items from the backroom to the sales floor.
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